our lab.
your brand.
one heck of a reaction.

Hero image

our lab.
your brand.
one heck of a reaction.

Our made-for-you storefronts and tight-knit integrations are engineered to perform under pressure and shape-shift when tomorrow gets weird. Fueled by hardcore technical chops and a borderline obsessive need to make things work (like really work), we start by figuring out what makes your brand tick.

Then we design and code like launch day’s tomorrow—so you stay ahead of the curve and your customers stay happy. It gets intense sometimes, but it’s cool—our devs usually make it out alive.

Marketing Expertise

Marketing Expertise

Marketing Expertise

SEO

There's SEO. And then
there's eCommerce SEO.
That's our lane.

While others treat eCommerce SEO like a side experiment, we’ve made it our main lab project. Every move we make—from structure to content to crawlability—is designed to attract high-intent shoppers and ignite results. Clean data, behavior-based research, and a little conversion chemistry—that’s how we make your store stand out in the wilds of search.

Our search optimization compounds:

Keyword + competitor research fueled by real shopper behavior

On-page enhancements that boost ranking and readability

Technical fixes for faster loads and easier crawls

Smart content and backlink strategies with long-term impact

eCommerce-specific audits that make next steps clear—and worth doing

EMAIL MARKETING

Make every send a keeper

Email’s the steady marketing sage in a world of shiny new stunts. We help you turn inboxes into long-term relationships—with flows and campaigns that turn browsers into lifelong customers.

How we engineer inbox impact:

Welcome flows that feel like the start of something good

Retention automations that keep the love alive

Campaigns with smart strategy & standout design

A/B tests and cleanups that keep your emails crisp

Email stealth tactics that just get your brand

Paid Media

Make every click count (and then some)

Clicks are cute, but conversions seal the deal. At Four13, we don’t just run ads—we weaponize your budget. From Google Shopping to retargeting, our paid media team builds campaigns that drive real results. Every dollar’s a tiny mercenary with one mission: ROI.

The paid media elements we swear by:

Google Ads, mapped to the full funnel for full-throttle conversions

Targeting that’s sharply tuned to intent, behavior, and the competition

Ad spend that’s tested, retested, and rerouted—until the metrics mutate in your favor.

Retargeting engineered for eerily spot-on timing

Reporting that isolates what’s working and what isn’t

Creative that speaks to the soul—and sells to it too

BRANDING

Be the brand they tattoo
on their brain

Forgettable branding is a crime. We make sure yours leaves a mark with a high-voltage fusion of strategy, voice, and visuals. The endgame: a supercharged identity that lights up synapses, stirs emotion, and sparks action.

Our brand-building blueprint:

Brand identity and voice distilled to your essence

Style guides and visual systems that keep the formula stable

Brand refreshes and audits that fine-tune your brand’s chemistry 

Logos, colors, and typefaces mixed for maximum recall

WEB DESIGN

Designed to convert—and keep converting

We don’t just design pretty pages—we wire them for performance. Our designers blend aesthetic alchemy with functional logic to build Shopify storefronts that serve up dopamine and data.

How we architect for action:

UX/UI design rooted in customer behavior and business goals

Mobile-first and responsive design that behaves everywhere

Custom landing pages rigged for high-impact conversions

Visual storytelling that fuels product discovery and basket adds

Content & Copywriting
Support

Messaging steeped in your
brand—and baked into every
campaign, site, and strategy.

Our strategists and writers think like buyers, not just bloggers. We don’t preach—we connect.

Every piece is stress-tested for clarity, flow, relevance, and charm to guide people straight to you.

From beefy landing pages to emails that sneak past the scroll, we’ll get the right words working in all the right places.

Our conversion-fixated content equation:

Blog and resource strategy that sets the pace

Thought leadership with teeth (and heart)

Brand voice work that sounds like you—on your best day, of course.

Copy that turns traffic into true fans

Evergreen pieces, campaign hitters, and everything in between

Ready to brew your next breakthrough?

Let’s break down your biggest marketing blockers—then flip the switch on growth. We’re fully caffeinated, fired up, and primed to go. Just say the word.

PING US AT THE LAB

Let's stay in touch