FLUENT IN ECOMMERCE.
NATIVE IN CARING.

We don’t dabble in digital commerce. We live it, dream it, probably mutter SKUs in our sleep. So it tracks that we’ve got the builds, data, and design down cold. But the real difference is that we care. Maybe a little too much.

We eagle-eye your numbers—not because we’re nosy, but because we’re invested. When they dip, we feel it. When they spike, we celebrate like we just won the lottery.

Call it dedication. Call it a professional quirk. Either way, once we’re in, we’re in deep.

Our Story

HOW IT ALL BEGAN

The Four13 Story

Greg, our founder and CEO, has always had two things wired in: a love for tech and a knack for business.

He spent a suspicious number of hours dismantling perfectly functional gadgets, then (mostly) putting them back together. That same curiosity spilled into entrepreneurship, sparked by watching his mom run a sewing hustle straight out of their kitchen. Long before “startup culture” was a thing, Greg already knew he wanted to build something of his own—in tech, not textiles.

Fast forward to the day Greg stumbled on a Bill Gates interview in a magazine he probably wasn’t supposed to be reading (let’s just say it wasn’t Forbes). Gates laid out a bold vision for the future of tech—movies on demand, digital wallets, and a world soon linked by the so-called information highway. He made it sound like anything was possible for anyone eager to learn and tenacious enough to make it happen. And boom—Greg was all in.

Over the next two decades, he honed his tech skills as he led teams at big names like Microsoft, Target, and McAfee. You know, casual.

Somewhere in the middle of all that, he and his wife Dawn launched Four13—and it looked completely different from what it is today.

They started with printing services, but when the market went digital and print orders dried up, they weren't about to go down with that ship. So they pivoted to Amazon reselling. When margins got tight and competition heated up, they switched gears again—this time, to DIY SaaS builds.

They adapted and treated every transition as valuable intel—figuring out what worked, what didn't, and what their customers actually needed. Instead of stubbornly sticking to one thing, they stayed flexible and kept moving forward.

All those strategic shifts weren't detours—they were the stepping stones that made Four13 what it is today: a full-service digital marketing agency powering up eCommerce brands with smart, scalable digital solutions. The team is feistier, the partnerships stronger, the learning still nonstop.

Yep—Four13’s still evolving. And honestly, we’re just getting warmed up.

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WHAT WE BELIEVE

Rooted in values.
Wired for results.

Our Mission
To deliver smart, tailored eCommerce solutions that help our clients grow with focus, give Filipino talent the space to soar, and sneak a little joy into the process—because if it’s never fun, what are we even doing?

Pretty simple, really. We’re not saving lives. (Or are we?)

Our Values
Sure, we sweat the KPIs, but we’d rather not lose our souls while we’re at it. These are the non-negotiables we bring to every project:
  • Ownership
    We don’t just take the wheel—we’re the ones fixing the flat, working the playlist, and updating the GPS. If our name’s on it, you bet we’re driving it home.

  • Service
    In every job, we make sure we do right by the humans behind it—clients, teammates, communities. All of ’em.

  • Growth
    Curiosity keeps the lights on. Humility keeps the ego in check. Together, they help us level up—again and again.

  • Courage
    We pitch the bold take, welcome feedback like it’s cake, and raise our hand even if it’s lowkey trembling. That’s how we high-five our fears to better.
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OUR PEOPLE MAKE THE DIFFERENCE

Big on Talent.
Big on Intention.

You could call us a strategic braintrust or a group chat that accidentally built a great company. Whatever we are, we're a passionate mix of dev nerds, creative unicorns, and marketing misfits who care more than is good for us.

We obsess over results, milk feedback for all it’s worth, and swear by kindness as the ultimate growth hack. Turns out, heart + brainpower is a killer combo. We’re here for both, and we won’t have it any other way.

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Let’s build something that works and feels right

Maybe you're chasing growth, craving real partnership, or looking for a team that just gets you—whatever the case, we’re all ears.

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