Greg, our founder and CEO, has always had two things wired in: a love for tech and a knack for business.
He spent a suspicious number of hours dismantling perfectly functional gadgets, then (mostly) putting them back together. That same curiosity spilled into entrepreneurship, sparked by watching his mom run a sewing hustle straight out of their kitchen. Long before “startup culture” was a thing, Greg already knew he wanted to build something of his own—in tech, not textiles.
Fast forward to the day Greg stumbled on a Bill Gates interview in a magazine he probably wasn’t supposed to be reading (let’s just say it wasn’t Forbes). Gates laid out a bold vision for the future of tech—movies on demand, digital wallets, and a world soon linked by the so-called information highway. He made it sound like anything was possible for anyone eager to learn and tenacious enough to make it happen. And boom—Greg was all in.
Over the next two decades, he honed his tech skills as he led teams at big names like Microsoft, Target, and McAfee. You know, casual.
Somewhere in the middle of all that, he and his wife Dawn launched Four13—and it looked completely different from what it is today.
They began in printing services, but their real passion was always in the digital space. As eCommerce evolved, they naturally shifted to Amazon reselling and later to building custom SaaS solutions—staying true to their love of innovation and the online marketplace.
At every turn, they adapted, using each transition as valuable intel on what worked, what didn’t, and what customers actually needed. Instead of stubbornly sticking to one thing, they stayed flexible and kept moving forward.
All those strategic shifts weren't detours—they were the stepping stones that made Four13 what it is today: a full-service digital marketing agency powering up eCommerce brands with smart, scalable digital solutions. The team is feistier, the partnerships stronger, the learning still nonstop.
Yep—Four13’s still evolving. And honestly, we’re just getting warmed up.
