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Dunn-Rite Project Spotlight

Dunn-Rite

The Project Brief

A leader in American-made pool recreation since 1983, Dunn-Rite faced a delicate transition: migrating decades of brand heritage to Shopify. The challenge was to modernize their infrastructure without losing the familiar visual markers their customers and B2B partners rely on.

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The Solution

Four13 executed a theme-first strategy, selecting a fresh framework that mirrored Dunn-Rite's existing architecture. By mapping the brand’s style primitives to the new UI, the team bridged the gap between rigid platform constraints and brand consistency.

What We Delivered

  1. High-integrity Shopify migration for a seamless customer experience
  2. Visual preservation within a contemporary framework
  3. Optimized navigation for an enhanced path-to-purchase 
  4. Coherent design evolution across core page layouts 

Four13 elevated Dunn-Rite’s 40-year visual identity into a sophisticated UI, replacing legacy friction with an intuitive, high-conversion design.

Let’s design something worth clicking.

Whether time-tested or trailblazing, your identity deserves a modern edge. Let Four13 translate your brand into a polished storefront experience that converts.

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