INSIDE THE LAB

This is where we spill the tea on what we’re tinkering with, building, and testing—even if it means a few challenges along the way. Because that’s how the good stuff keeps getting better.

Whether it’s hands-on how-tos, newsletters, or recorded webinars, we help you ditch the crystal ball and get content that hits the mark every time.

Straight talk. Real insights. All heart.

Insights

Articles

Strategy notes, process breakdowns, and reflections from the field

Illustration of a woman with a tablet pointing at a flowchart with a Shopify logo, surrounded by gear and technology icons on a blue background.

7 Essential Shopify Integrations for Multi-Channel eCommerce Brands

What are Shopify integrations? A Shopify integration connects your Shopify store to other business systems so data ca...

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Illustration of a person using a laptop inside a circular dashboard, surrounded by icons for marketing, sales, customer data, analytics, and business growth.

Customer Lifecycle Marketing for BFCM: From Returns to Retention

What is customer lifecycle marketing? It's the practice of engaging customers at every stage of their journey with ...

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Illustration of a person pointing to a large checklist labeled “BFCM Checklist,” with small icons around it.

BFCM Checklist: Stress-Proof Your Marketing-to-Fulfillment Plan

Where campaigns and inventory collide Most BFCM prep advice focuses on one side of the equation: either it’s all mark...

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Four13 Digital graphic with the text “How Shopify SEO Helps High-Growth Brands Win” and an illustration of a person reviewing Shopify analytics and storefront screens.

How Shopify SEO Helps High-Growth Brands Win

What is Shopify SEO? Shopify SEO is the practice of optimizing your Shopify store specifically to rank higher in sear...

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Illustration of a person aiming an arrow at a target, with money bills, icons, and the logo for Klaviyo email marketing in the background.

Klaviyo Email Marketing: How Automation Drives Real Revenue

Why automation is the real revenue driver Automation isn't just about saving time (though it does that too). It's abo...

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Illustration of a person carrying envelopes in front of a computer screen, and he’s surrounded by icons (integrations, growth, shopping cart, targeting, reviews, and analytics) with the Klaviyo logo in the corner.

What Is Klaviyo and How Does It Fit into Your eCommerce Stack?

What is Klaviyo? Klaviyo is a marketing automation platform built specifically for eCommerce. And that distinction is...

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