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We Make Beauty

Beauty Retailer Locks In a Cohesive Shopify Aesthetic with Four13

The Project Brief

WeMakeBeauty.com curates global skincare, cosmetics, and wellness for beauty-savvy shoppers. With a mobile-first audience of women aged 25–45, the brand needed a sharper visual direction on Shopify—without overbuilding it. The goal: a one-page Web Style Guide that sets a strong design framework using only the Eurus theme’s native features.

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Solution

Four13 created a tight, one-page Web Style Guide that turns WeMakeBeauty’s brand into a Shopify-aligned system. Built around Eurus’ native components, it defines logo use, palette, type, buttons, product cards, banners, imagery, and badges—exactly as they’ll appear in the theme editor.

Instead of rigid rules, the guide sets clear, consistent styling throughout its homepage, collection, and product pages—while leaving room to flex. The result: a clean foundation that keeps mobile shopping smooth, products easy to scan, and the brand unmistakably curated.

What We Delivered

1. Defined visual language with a one-page, Shopify-ready style guide

2. Theme-aligned styling mapped to Eurus’ native components

3. Scalable design system that supports future updates without limiting creativity

Four13 gave WeMakeBeauty a structured yet adaptable blueprint—making it easier to maintain consistency, onboard future design work, and grow the brand with confidence inside Shopify.

Need a clearer visual direction for your brand?

If your aesthetic feels undefined—or inconsistent across pages—Four13 can help you build a foundation that’s cohesive, scalable, and ready to grow.

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