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USG Case Study

Nonprofit Achieves 100% On-Time Email Execution Across Multiple Brands with Four13

The Project Brief

USG runs multiple ministry and eCommerce brands, each with its own email calendar and audience. The internal team handled strategy, content, lists, and automation—but when it came to actually building and sending campaigns? That’s where things got tight.

The challenge wasn’t the email program itself. It was scaling reliable, repeatable execution for all those brands. Doing that without burnout—or extra headcount to push buttons—was the real squeeze.

USG needed a partner who could step into their current TargetBay setup and manage the production side: design, QA, scheduling, deployment. Just consistent, dependable delivery.

They found that in Four13.

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The Solution

Four13 began working within USG s existing TargetBay environment in May 2025, with the first campaigns going live in June. No platform migration. No strategy overhaul. Just a clean handoff.

USG retained full control of strategy, copy, lists, and creative direction. Four13 took everything from there: building campaigns inside USG's existing templates, running QA on layout and copy placement, configuring product sets based on client inputs, coordinating approvals, scheduling, and deploying on time.

The scope also included organic social publishing alongside email. When content was ready, both channels launched together from a single production workflow, eliminating the coordination overhead that usually comes with cross-channel campaigns.

Key Improvements

Consistent Execution Across Brands

Each brand had its own voice, calendar, and audience. Four13 maintained consistent quality across the entire portfolio, ensuring every campaign launched clean and on schedule, regardless of which brand was sending.

Thorough QA Before Deployment

Every campaign went through quality checks on copy, layout, links, and creative alignment before going live. Fewer last-minute catches, fewer post-send fixes.

Internal Team Freed Up For Higher-Value Work

With Four13 handling the build-to-send workflow, USG’s team could focus on content direction and brand oversight instead of getting stuck in campaign setup and scheduling.

Better Alignment Between Email And Social Timing

Email and social content launched together seamlessly, eliminating separate timeline management. USG's messaging stayed cohesive across touchpoints without the coordination tax.

The Results & Impact

From June through November 2025, Four13 executed against the full planned volume—on time and within approved standards.

Reliable Execution, Strategic Focus

USG didn't need a new email strategy. They didn't need a platform migration. They needed someone to take the production work off their plate so they could stop chasing sends and start running their program.

Four13 plugged into their established setup and delivered steady, scalable output across multiple brands. With a trusted partner, USG could stop firefighting and move their program forward at full pace—month after month.

Got a big challenge or bold idea?

Whether you re juggling multiple brands or just one packed calendar, you need email production you can count on. Let Four13 take the build-to-send workflow off your plate.

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