Power Solutions Provider Rewires Infrastructure with Shopify

POWER STORAGE SOLUTIONS CASE STUDY

Critical Power Firm Sees Nearly 2X Traffic, Quotes Up 25% on Shopify

The Project Brief

PWRSS keeps critical infrastructure running across 49 states, supplying battery systems and services to data centers, utilities, and Fortune 1000 operations. The company holds ISNetWorld RAVS PLUS safety certification and manages over 20,000 SKUs across multiple warehouses.

But its digital storefront could not keep pace. The WordPress and WooCommerce site functioned as a product catalog only—no checkout, no live connection to Acumatica, and no way to handle the B2B complexity the business required. Tax-exempt accounts, tiered pricing, and customer-specific catalogs all lived outside the platform. Quote requests and lead capture were disconnected from the ERP, managed through manual processes and fragile workarounds.

The site couldn't convert visitors into buyers, and there was no way to streamline what happened behind it. PWRSS needed a commerce foundation built to sell—and scale.

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The Solution

PWRSS partnered with Four13 to turn its catalog-only WooCommerce site into a commerce channel on Shopify Plus.

Shopify Plus provided the commerce foundation: B2B company accounts with catalogs and tiered pricing, Shopify Payments, and a customizable checkout. It gave PWRSS a scalable platform for bringing its extensive catalog online and supporting tax-exempt and international B2B transactions.

Four13 connected that foundation to PWRSS’s operations. A custom Gadget integration kept Acumatica as the system of record and synced product, customer, and order data between Shopify and the ERP. Four13 also reorganized catalog and service navigation paths, automated lead and support-file workflows, and handled post-migration SEO to protect organic visibility through the transition.

Key Improvements

Customer requests enter the right workflow

Get a Quote, Ask a Question, Request Service, and Price Match submissions become Acumatica leads automatically—assigned to the right workflow and ready for follow-up without manual rekeying.

Shopify and Acumatica stay aligned

Product, customer, and order data sync in real time, with Acumatica remaining the system of record across commerce and operations.

The catalog now leads all the way to checkout

Restructured navigation leads customers from industries, manufacturers, and product lines to checkout, while quote and service paths remain easy to find.

PWRSS can tailor the B2B buying experience

Shopify Plus lets the team assign catalogs and pricing by company location and apply the appropriate tax settings at checkout.

Product support files stay current without manual work

When the team uploads PDF spec sheets in the backend, a custom automation publishes them to the correct product pages with proper titling—no manual file management or title cleanup required.

Payton Besherse

Marketing Coordinator PWRSS

"Since migrating to Shopify, we've seen an increase in traffic—almost double what we were getting with WordPress."

The Results & Impact

The move to Shopify delivered measurable gains in digital reach and lead generation.

Nearly 2X the site traffic

The redesigned storefront, restructured navigation, and post-migration SEO work expanded PWRSS's digital reach, bringing more prospective customers into its product and service paths.

25% more quote requests from online traffic

Clearer user flows and a streamlined site experience move visitors from product discovery to quote submission with less friction.

MODERN INFRASTRUCTURE FOR MISSION-CRITICAL WORK

PWRSS now has digital infrastructure that matches its work in the field: dependable, connected, and ready to scale. With Shopify Plus in place and Acumatica fully integrated, the business can support a growing catalog and turn wider reach into more inquiries and online purchases.

OUR work